Buzzfeed, an independent digital media company that has 200+ million unique monthly visitors and reaches 650 million people globally and captures over 60% of the millennial audience. The BuzzFeed video get 3 billion views per month. That’s a lot of eyeballs.
As VP and Director of Brand my role was to manage the creative team, build brand value and lead creative for marketing and commerce initiatives. This included Brand Identity, Advertising, Innovation, Experiential, Environments, Merchandise and more. With almost a dozen different media brands, there was a lot to oversee with a very small team. Here is just a small sample of the work I contributed to.
